About Me

About Me

I love helping small, ethical businesses grow.

In one way or another, I've always found my place helping others discover fulfilling careers in the tech industry. I've worked in tech since finishing full-time education, and I believe the tech industry should be enjoyed, and contributed to, by all kinds of people.

Equality, diversity and inclusion matter. Pursuing them promotes social progress, elevates individuals and make business sense too. I try to do my bit to challenge prejudice and empower others, wherever I work.

And I love this best when it's at a small business that wants to grow fast.

Personal Life

I like climbing up things, and don't discriminate when it comes to gradient. I regularly frequent the local bouldering gyms in and around Manchester, and can often be found hiking around the beautiful North Walian mountains where I grew up, or my second home, Dartmoor.

Otherwise, you might find me reading non-fiction, playing the harp (well, mostly tuning it, really), painting watercolours (with varying degrees of success) or watching the F1.

Professional Life

Head of Growth

Leading Growth

Dec 2021 – Present

I am continuing to help people change their lives by accessing fulfilling, rewarding careers in the tech industry at VC-backed start-up Knoma, who make lifelong learning possible for more people through ethical 0% finance. Their "Knowledge Marketplace" makes it easy for budding technologists to find the course they need to kick-start or fast-track their careers, and the finance to make it happen.

It's an exciting time to be joining the close-knit Knoma team, who are ready to scale. I can't wait to see what's next for Team Knoma!

Head of Growth

Leading Brand, Sales and Marketing

Feb 2017 – Dec 2021

Chief Operating Officer

Jan 2021 – Dec 2021 (11 months)

Head of Growth

Jul 2017 – Jan 2021 (43 months)

Growth Engineer

May 2017 – Jul 2017 (3 months)

Trainee Software Engineer

Feb 2017 – May 2017 (3 months)

From a team of six to floating on the London Stock Exchange with a team of 50+, I am proud to have been trusted with overall responsibility for growth operations and the brand at Northcoders during its first 5 years.

My day-to-day was as diverse as dreaming up billboard campaigns, writing endpoints for their API, project managing software projects or (one week) sitting on the floor boxing up 1500 bottles of bespoke "Northciders" for their Hiring Partners. I also ed a complete rebrand of the business from end-to-end in 2020.

I was listed in the top 50 Northern Power Women on the 2020 Future List in recognition of my efforts to further equity, diversity and inclusion at Northcoders. By listening, learning, sharing and acting, I am proud that we significantly improved diversity on our courses by almost every metric, and importantly, instilled a thoughtful and inclusion-positive culture. By late 2021, nearly 20% of students belonged to a sexual minority, 25% belonged to the global majority, and a whopping 5% were transgender, intersex and/or non-binary.

International Executive Search Consultant

Headhunting in the tech industry

Sep 2015 – Jan 2017

International Executive Search Consultant

Jun 2016 – Jan 2017 (6 months)

Talent Consultant

Sep 2015 – Jun 2016 (9 months)

I'm proud to have worked for Finlay James, a truly world-class sales, marketing and technical headhunting agency for businesses in the tech space.

I worked across over 20 countries and across four continents, with specialism in Germany, Italy, Sweden and the US, and am proud to have helped numerous people further their careers worldwide.

This was a great place to get a broad overview of the software space and the brilliant tech that is out there, and ultimately drove me into the tech education space.


CMI Level 5 Diploma

Management & Leadership

2019 – 2020

80 week Diploma accredited by the CMI and delivered by the Sussex Business School, designed to help managers and leaders develop their skills and knowledge.

Modules included: Marketing Strategy, Principles of Management & Leadership, Delivering Operational Plans, Delivering Coaching & Mentoring, Equality, Diversity & Inclusion, Managing Finance, Hiring & Retention, Personal and Professional Development

BA (Hons) Philosophy

First Class Honours

Had I chosen a different path, I'd have carried on reading Philosophy. It remains a distant ambition to write a PhD thesis defending and motivating an idea in ontology called Existence Monism. I'd love to get around to this one day, even if it has to be deferred by a few decades..!

My undergraduate dissertation, Problems with Priority and the Benefits of Existence Monism, began this work.

I regularly blog about philosophy, and you can read those blogs on this site.

Tech Skills


CSS, CSS Animations & Frameworks








Marketing Skills

Marketing Leadership



PPC: Google Ads & Microsoft Ads


Marketing Automation

Analytics & Reporting

Web Development

Design Principles

Adobe Illustrator

Information Architecture

Content Strategy

Social Media (Organic & Paid)

Adobe InDesign





ruth.ym.ng@gmail.com | She/her

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